Privacy Policy

Last Updated: 10 May 2023

Britannia Equipment Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (slivochnaya-muka.com), use our services, or interact with us in any way.

Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect and process the following categories of personal information:

1.1 Information You Provide to Us

• Contact information, such as your name, email address, postal address, telephone number, and company details
• Account information, including login credentials if you create an account with us
• Transaction information, including details about equipment rentals, purchases, or services you obtain from us
• Communication information, including queries, feedback, or other information you provide when you contact us
• Marketing preferences, including your choices regarding receiving marketing communications

1.2 Information We Collect Automatically

• Technical information, including your IP address, browser type and version, operating system, and device information
• Usage information, such as pages visited, time spent on the website, links clicked, and actions taken
• Location information, which may include your approximate location based on your IP address
• Cookies and similar technologies, as described in our Cookie Policy

1.3 Information from Third Parties

• Business partners who may provide information about services you have expressed interest in
• Credit reference agencies for credit checking when you apply for finance
• Public sources, such as Companies House or public social media profiles

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Providing Our Services

• To process and fulfil your equipment rental, purchase, or service requests
• To create and manage your account
• To provide customer support and respond to your inquiries
• To process payments and manage billing

2.2 Improving Our Services

• To analyse website usage and improve our website functionality
• To develop new products and services
• To conduct market research and gather feedback
• To diagnose technical issues and maintain security

2.3 Marketing and Communication

• To send you updates about our services, special offers, and promotions (where you have consented)
• To personalise your experience and provide content that may interest you
• To invite you to events or participate in surveys

2.4 Legal and Regulatory Compliance

• To comply with legal obligations and regulatory requirements
• To establish, exercise, or defend legal claims
• To prevent fraud and protect our business and customers

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contractual Necessity: To perform a contract with you or to take steps at your request before entering into a contract
• Legitimate Interests: For our legitimate business interests, such as improving our services, marketing, and fraud prevention, provided these interests are not overridden by your rights and freedoms
• Legal Obligation: To comply with legal requirements to which we are subject
• Consent: Where you have provided clear consent for specific processing activities

4. How We Share Your Information

We may share your personal information with the following categories of recipients:

4.1 Service Providers

We work with third-party service providers who perform functions on our behalf, including:

• IT and hosting service providers
• Payment processors
• Delivery and logistics companies
• Marketing and communication platforms
• Customer support services

4.2 Business Partners

We may share information with:

• Equipment manufacturers when arranging warranties or repairs
• Finance providers if you apply for equipment financing
• Insurance providers for equipment coverage

4.3 Legal Requirements

We may disclose your information when required by law, such as:

• In response to legal process (court order, warrant, subpoena)
• To regulatory authorities or law enforcement
• To protect our rights, privacy, safety, or property

4.4 Business Transfers

In connection with a merger, acquisition, reorganisation, or sale of some or all of our assets, where personal information may be transferred as part of the transaction.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

5. International Transfers

We primarily store and process your personal information within the United Kingdom and European Economic Area (EEA). However, some of our service providers may be based outside these regions, which may involve transferring your data internationally.

When we transfer personal information outside the UK or EEA, we ensure that appropriate safeguards are in place, such as:

• Transferring to countries that have been deemed to provide an adequate level of protection by the UK or EU authorities
• Using specific contracts approved by the UK or EU that give personal data the same protection it has in the UK/EU
• Transferring data to US-based providers that have certified compliance with UK/EU-approved frameworks

6. Data Security

We have implemented appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or alteration, including:

• Encryption of sensitive information
• Secure networks and systems
• Access controls and authentication procedures
• Regular security assessments and testing
• Staff training on data protection and security

While we take all reasonable steps to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorised use or disclosure
• The purposes for which we process the data and whether we can achieve those purposes through other means
• Applicable legal requirements

In some circumstances, we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

8. Your Rights

Under data protection laws, you have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal information in certain circumstances
• Restriction: Request restriction of processing of your personal information
• Data Portability: Request the transfer of your personal information to you or a third party
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw consent at any time where we rely on consent to process your personal information

You can exercise these rights by contacting us using the details provided in the "Contact Us" section below. Please note that these rights may be subject to certain limitations and exceptions under applicable law.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to distinguish you from other users and enhance your experience. For detailed information about the cookies we use and how you can manage them, please see our Cookie Policy.

10. Children's Privacy

Our website and services are not intended for children under 16 years of age, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

11. Third-Party Links

Our website may include links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on our website with a revised "last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Britannia Equipment Ltd
45 Industrial Way
Manchester, M15 6HN
Email: [email protected]
Phone: +44 161 234 5678

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.