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Cookie Policy

Last Updated: 10 May 2023

This Cookie Policy explains how Britannia Equipment Ltd ("we", "our", or "us") uses cookies and similar technologies on our website (slivochnaya-muka.com). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies enhance user experience by:

  • Remembering your preferences and settings
  • Remembering if you have already visited sections of the site
  • Enabling you to navigate between pages efficiently
  • Understanding how you interact with our website
  • Showing you content that is relevant to your interests

2. Types of Cookies We Use

Our website uses the following types of cookies:

2.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as the website cannot function properly without them.

Cookie Name Purpose Duration
JSESSIONID Preserves user session state across page requests Session
cookie_consent Stores your cookie consent preferences 1 year
XSRF-TOKEN Helps prevent Cross-Site Request Forgery attacks Session

2.2 Preference Cookies

These cookies enable the website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

Cookie Name Purpose Duration
language Remembers your preferred language 6 months
theme Remembers your preferred display settings 6 months

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and user experience.

Cookie Name Purpose Duration
_ga Used by Google Analytics to distinguish users 2 years
_gid Used by Google Analytics to distinguish users 24 hours
_gat Used by Google Analytics to throttle request rate 1 minute

2.4 Marketing Cookies

These cookies are used to track visitors across websites. They are set to display targeted advertisements based on user preferences and to measure the effectiveness of advertising campaigns.

Cookie Name Purpose Duration
_fbp Used by Facebook to deliver advertisements 3 months
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency 3 months
IDE Used by Google DoubleClick to register user actions after viewing or clicking ads 1 year

3. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on. These cookies may include:

  • Google Analytics: We use Google Analytics to help us understand how our visitors use the website. You can learn more about Google Analytics cookies and privacy information here.
  • Google Ads: Google Ads cookies help us deliver relevant advertisements to you based on your browsing behaviour. Learn more here.
  • Facebook Pixel: This helps us measure the effectiveness of our advertising on Facebook and deliver targeted advertisements. Learn more here.
  • LinkedIn Insight Tag: This enables us to track conversions from LinkedIn ads and build targeted audiences. Learn more here.

4. Cookie Management

4.1 Cookie Consent

When you first visit our website, you will be shown a cookie banner requesting your consent to set cookies. You can choose to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customise your cookie preferences

You can change your cookie preferences at any time by clicking the "Cookie Settings" button in the footer of our website.

4.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can:

  • View cookies stored on your computer
  • Delete all or specific cookies
  • Block cookies from being set
  • Allow or block cookies from specific websites

To find out more about managing cookies in your browser, please visit:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

Please note that restricting cookies may impact the functionality of our website. For example, if you block strictly necessary cookies, you may not be able to access certain parts of the website or use certain features.

4.3 Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Currently, our website does not respond to "Do Not Track" signals.

5. Similar Technologies

In addition to cookies, we may use other similar technologies on our website:

5.1 Web Beacons

Also known as "clear gifs" or "pixel tags", web beacons are tiny graphics with a unique identifier that function similarly to cookies. Unlike cookies, which are stored on your device, web beacons are embedded invisibly on web pages. We may use web beacons to track user behaviour, monitor the effectiveness of our advertising, and compile statistics about usage of our website.

5.2 Local Storage Objects

We may use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. LSOs are used for similar purposes as cookies but can store more information and are persistent. Various browsers may offer their own management tools for removing HTML5 LSOs.

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to check this page periodically to stay informed about our use of cookies.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Britannia Equipment Ltd
45 Industrial Way
Manchester, M15 6HN
Email: [email protected]
Phone: +44 161 234 5678

Manage Your Cookie Preferences

You can adjust your cookie preferences at any time by clicking the button below:

This Cookie Policy was last updated on 10 May 2023.

Cookie Consent

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

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Cookie Settings

Essential cookies for the website to function properly.

Cookies that remember your preferences and settings.

Cookies that help us understand how you interact with our website.

Cookies used for marketing and advertising purposes.

Britannia Equipment Ltd

Your trusted partner for construction equipment sales, rentals, and services across the United Kingdom.

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